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Technology in the Rental Industry
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Over the last 10 years a number of Technology trends have started to affect the Equipment Rental and Tool Rental Industries. In some niche areas of the rental industry particualrly technology rentals and car rentals those trends are further developed, in other areas they have been lagging behind. The seed change in technology usage and customer expectation has really come through with the use of Rental Mobile Apps on Smart Phones, Tablets and an expectation of being able to connect with your rental business 24/7.
Technology trends in Equipment Rental and the equipment rental industry are very much focused around GPS, Telematics and RFID tag usage as the potential of big data analysis and real-time connectivity on reducing downtime due to overuse, the revenue potential of charging for excess hours in real time come to fruition.
Technology trends in the tool rental industry are less concerned with tracking assets in the field, and more concerned with easy dispatch using RFID or barcodes, capturing customer signatures for deliveries and pickups.
Across the board the potential offered by Mobile Apps for real-time processing is pushing rental business systems further into the yard and the field with far less reliance on paper and a desire to remove the need for re-keying and administration roles.